WHAT IS MEDIA BUYING AND WHAT IS THE MEDIA BUYING PROCESS?

Media Buying Process

To put it simply: Media buying is the purchase of wholesale advertising space from a media company such as a TV network, radio station, newspaper, website or app and so on… The media buying process is the process in which we media buyers strategically purchase this ad space for you by finding the perfect placement […]

What does being transactional look like? And why is it so bad?

radio advertising, tV advertising

Being a hopeless romantic, I had a fantastic proposal planned. The idea was gifting my grandmother’s ring to my beloved. But there was a small problem. I needed a ring box so that when I got down on one knee, it would help add to the atmosphere and even beautifully display the ring. Hence, I […]

DOOH in lockdown

SEAT digital billboard in Auckland

What does the Covid-19 lockdown mean for brands that have moved spend and share of voice to Outdoor?

TV planning in a Pandemic

With the Covid-19 reaching a new category in New Zealand people in their droves will be glued to the TV set, after they have panic bought of course…