To put it simply: Media buying is the purchase of wholesale advertising space from a media company such as a TV network, radio station, newspaper, website or app and so on… The media buying process is the process in which we media buyers strategically purchase this ad space for you by finding the perfect placement […]
Being a hopeless romantic, I had a fantastic proposal planned. The idea was gifting my grandmother’s ring to my beloved. But there was a small problem. I needed a ring box so that when I got down on one knee, it would help add to the atmosphere and even beautifully display the ring. Hence, I […]
What does the Covid-19 lockdown mean for brands that have moved spend and share of voice to Outdoor?
With the Covid-19 reaching a new category in New Zealand people in their droves will be glued to the TV set, after they have panic bought of course…
Radio stations design their programming to attract certain listeners, and then sell those listeners to advertisers in tiny increments.