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DOOH in lockdown

What does the Covid-19 lockdown mean for brands that have moved spend and share of voice to Outdoor?

<img src="https://magic3.hilltopmedia.co.nz/mtracking.gif?d=YTo0OntzOjg6Imxhbmd1YWdlIjtzOjU6ImVuX05aIjtzOjg6InBhZ2VfdXJsIjtzOjQ4OiJodHRwczovL3d3dy5oaWxsdG9wbWVkaWEuY28ubnovdGFnL2x1bW8%2FdGFnPWx1bW8iO3M6MTA6InBhZ2VfdGl0bGUiO3M6NjoibHVtbyB8IjtzOjg6InJlZmVycmVyIjtzOjQ4OiJodHRwczovL3d3dy5oaWxsdG9wbWVkaWEuY28ubnovdGFnL2x1bW8%2FdGFnPWx1bW8iO30%3D" style="display:none;" alt="Mautic Tags" />