WHAT IS MEDIA BUYING AND WHAT IS THE MEDIA BUYING PROCESS?
To put it simply: Media buying is the purchase of wholesale advertising space from a media company such as a TV network, radio station, newspaper, website or app and so on… The media buying process is the process in which we media buyers strategically purchase this ad space for you by finding the perfect placement […]
You’re not buying a commercial – You’re buying an audience
Radio stations design their programming to attract certain listeners, and then sell those listeners to advertisers in tiny increments.
