WHAT IS MEDIA BUYING AND WHAT IS THE MEDIA BUYING PROCESS?

Media Buying Process

To put it simply: Media buying is the purchase of wholesale advertising space from a media company such as a TV network, radio station, newspaper, website or app and so on… The media buying process is the process in which we media buyers strategically purchase this ad space for you by finding the perfect placement […]

TV planning in a Pandemic

With the Covid-19 reaching a new category in New Zealand people in their droves will be glued to the TV set, after they have panic bought of course…